{"id":126,"date":"2017-09-19T12:00:00","date_gmt":"2017-09-19T12:00:00","guid":{"rendered":"https:\/\/www.pagodared.com\/blog\/2017\/09\/19\/show-tell-new-iida-headquarters-gensler\/"},"modified":"2018-03-14T15:58:46","modified_gmt":"2018-03-14T15:58:46","slug":"show-tell-new-iida-headquarters-gensler","status":"publish","type":"post","link":"https:\/\/www.pagodared.com\/blog\/2017\/09\/19\/show-tell-new-iida-headquarters-gensler\/","title":{"rendered":"Show &#038; Tell: The New IIDA Headquarters by Gensler"},"content":{"rendered":"<div class=\"page-content clearfix\">\n<p>A truly global organization, the\u00a0International Interior Design Association (IIDA) represents 58 countries and more than 15,000 members. Recently, they relocated from their old offices in Chicago\u2019s Merchandise Mart to a 17,000-square-foot space on the second floor of a Mies van der Rohe tower downtown, lined with windows overlooking Michigan Avenue and the Chicago River.<\/p>\n<p>The way architecture and interiors\u00a0firm Gensler blended\u00a0antique and modern styles in the design for the new IIDA HQ is\u00a0truly inspiring, and the highly-anticipated project was featured this summer in <a href=\"http:\/\/www.interiordesign.net\/projects\/13525-new-iida-headquarters-by-gensler-thinks-big-chicago-scale\/\">Interior Design Magazine.<\/a>\u00a0We spoke with designer Todd Heiser of Gensler\u00a0about what drove the design, and how he made a Mies building feel so warm and inviting.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3290\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler1-768x1024.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler1-768x1024.jpg 768w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler1-225x300.jpg 225w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler1.jpg 1350w\" alt=\"iidagensler1\" width=\"768\" height=\"1024\" \/><\/p>\n<p>A hub for design professionals, the workspace houses 25 IIDA employees, as well as events, workshops and conferences throughout the year. Heiser and his team set the space up for frequent collaboration.\u00a0Outfitted with Herman Miller and OFS Brands furniture, open seating areas areas invite people to meet and bring their laptops to a sofa or chair. Heiser is fond of a concept he calls \u201caccelerated serendipity.\u201d He explains:<\/p>\n<blockquote><p>The scenic walk, which occurs all the way along the west side of the floor plans, serves as the physical space for this to happen. Multi-functional living and dining rooms encourage people to interact. They\u2019re invited to leave their personal workspace and move out into the communal space \u2013 it works like a sidewalk caf\u00e9.<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3295\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler4-768x1024.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler4-768x1024.jpg 768w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler4-225x300.jpg 225w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler4.jpg 1350w\" alt=\"iidagensler4\" width=\"768\" height=\"1024\" \/><\/p>\n<blockquote><p>We employed a concept that divided the space into three areas \u2013 the me, the we, and the us. Their previous space buried the people in the back, with a formal reception area. We wanted to break down the experience and celebrate the power of connection that happens immediately when you walk in.<\/p>\n<p>That connection is further amplified by the use of the communal table, the long Chadwick sofa, and the shelving. You feel like you are walking into someone\u2019s apartment instead of a typical office. The accessories and objects capture a sense of humor. Our intent was to make someone feel instantly welcome.<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3297\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler6-768x1024.jpg\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler6-768x1024.jpg 768w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler6-225x300.jpg 225w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler6.jpg 1350w\" alt=\"iidagensler6\" width=\"768\" height=\"1024\" \/><\/p>\n<p>People were prioritized in every aspect of the design, a thread that runs through all of Heiser\u2019s work. Heiser made the most of the inherent human scale within the clean-lined Miesian space. The views and interiors provided the perfect backdrop for texture and color.<\/p>\n<blockquote><p>There was a conscience respect for Mies modernism \u2013 we left the waffle slab alone, in fact exposing it. We created a very simple plan that broke the spaces apart into a series of rooms that really celebrated the best that the building has to offer \u2013 but most specifically, we put people in the best space, right on the corner of Michigan and the River.<\/p>\n<p>In terms of the architecture, we created a pavilion that runs through the space \u2013 really from south to north. This pavilion houses most of the enclosed spaces and is created out of a stainless-and-glass wall system manufactured by Mies \u2013 it is as clean as can be.<\/p>\n<p>After we created this structure, we lightened and added texture and color. If you look at the space, it\u2019s a celebration of many colors and textures \u2013 the burnt wood, the shagreen, the printed veneer, the three woven carpet scales and structures. If you analyze the space, it\u2019s a play on a whole series of grids that really is the basis of the plan of Chicago, hence the Burnham graphic at the front of the building.<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3296\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler5-1024x670.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler5-1024x670.jpg 1024w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler5-300x196.jpg 300w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler5-768x503.jpg 768w\" alt=\"iidagensler5\" width=\"1024\" height=\"670\" \/><\/p>\n<p>To complement the grid, Gensler carefully crafted\u00a0a sense of \u201chome away from home\u201d with comfortable furnishings and a dash of personal, playful style. <a href=\"https:\/\/www.pagodared.com\/t\/accessories-carpets-and-pillows-carpets\">Colorful rugs<\/a> \u2014 including a mix of Chinese Art Deco with Turkish Khotan and Samarghand carpets \u2014\u00a0bring the design to life.<\/p>\n<blockquote><p>We loved the \u201cbones\u201d of the building \u2013 the waffle slab, the concrete, and the floor to ceiling windows \u2013 but it needed a softness and a layering.\u00a0 I joked that this was like an incredible loft apartment that IIDA moved into and it needed layering to make it humane. We wanted the space to allow for the display of objects that celebrate the character and point of view of an international design organization.<\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-3292\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler3-1024x768.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler3-1024x768.jpg 1024w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler3-300x225.jpg 300w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/IIDAGensler3-768x576.jpg 768w\" alt=\"iidagensler3\" width=\"1024\" height=\"768\" \/><\/p>\n<blockquote><p>We wanted this layering to embrace all styles and aesthetics \u2013 to talk about the inclusivity that design is, and the sense of humor that it can bring. There are artifacts from Playboy and the Columbian Exposition sitting next to tribal masks and Chinese rugs \u2013 this layering breaks down the hard edges of the building and allows for a real personality to come out in the space.<\/p><\/blockquote>\n<p>The result is one of our favorite examples of warm modernism \u2014 a rare and beautiful discovery in an office building. To learn more about the project, visit <a href=\"https:\/\/www.gensler.com\/\">Gensler<\/a> and the <a href=\"http:\/\/www.iida.org\/\">International Interior Design Association<\/a>.<\/p>\n<p><em>All photographs by <a href=\"http:\/\/ericlaignel.com\/home.html\">Eric Laignel<\/a> courtesy of <a href=\"https:\/\/www.gensler.com\/\">Gensler<\/a>.<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3978\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/Trade-Progam-divide.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/Trade-Progam-divide.jpg 1000w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/Trade-Progam-divide-300x22.jpg 300w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2018\/02\/Trade-Progam-divide-768x56.jpg 768w\" alt=\"\" width=\"1000\" height=\"73\" \/><\/p>\n<h2 style=\"text-align: center;\">Are you an architect or designer with a story to tell?<\/h2>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.pagodared.com\/trade_program?utm_campaign=trade-program-designer-features&amp;utm_medium=display\">Join Our Trade Program<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.pagodared.com\/trade_program?utm_campaign=trade-program-designer-features&amp;utm_medium=display\">Register with us<\/a> to receive exclusive discounts and benefits, plus free shipping on your first order. Trade professionals are also eligible for collaborative features on our blog and social media channels. Please note that trade registration with PAGODA RED is only open to interior design and architecture professionals.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A truly global organization, the\u00a0International Interior Design Association (IIDA) represents 58 countries and more than 15,000 members. Recently, they relocated from their old offices in Chicago\u2019s Merchandise Mart to a 17,000-square-foot space on the second floor of a Mies van der Rohe tower downtown, lined with windows overlooking Michigan Avenue and the Chicago River. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[4,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Show &amp; Tell: The New IIDA Headquarters by Gensler - PAGODA RED Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagodared.com\/blog\/2017\/09\/19\/show-tell-new-iida-headquarters-gensler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Show &amp; Tell: The New IIDA Headquarters by Gensler - PAGODA RED Stories\" \/>\n<meta property=\"og:description\" content=\"A truly global organization, the\u00a0International Interior Design Association (IIDA) represents 58 countries and more than 15,000 members. 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