{"id":3481,"date":"2019-10-15T05:29:30","date_gmt":"2019-10-15T05:29:30","guid":{"rendered":"https:\/\/www.pagodared.com\/blog\/?p=3481"},"modified":"2019-12-12T21:06:17","modified_gmt":"2019-12-12T21:06:17","slug":"nora-schneider-deepening-design-process","status":"publish","type":"post","link":"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/","title":{"rendered":"Nora Schneider: Deepening the Design Process"},"content":{"rendered":"<p>For <a href=\"http:\/\/www.noraschneider.com\/\">Nora Schneider<\/a>, interior design brings the opportunity to know someone\u2019s story. Many clients expect to begin the process with color samples or magazine clippings, but Schneider takes a different approach.<\/p>\n<blockquote><p>\u201cI always start by asking them to share something they already own, something they love,\u201d she says. \u201cIt might be a rug or an heirloom or something they collected in Hong Kong or Tanzania or Amsterdam. We get to go deeper when we talk about it.\u201d<\/p><\/blockquote>\n<p>For a couple who loves art and travel, Schneider recently designed bookshelves inspired by their favorite pieces and places. In collaboration with publisher Juniper Books, Schneider created custom spines that line up to display three-dimensional murals. The spines of Spanish books reveal the Guggenheim in Bilboa, while New York novels come together to create the cityscape.<\/p>\n<div id=\"attachment_3486\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-3486\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-3486 size-full\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/Sheridan-rendering.jpg\" alt=\"\" width=\"568\" height=\"667\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/Sheridan-rendering.jpg 568w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/Sheridan-rendering-255x300.jpg 255w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><p id=\"caption-attachment-3486\" class=\"wp-caption-text\">Rendering of a Bookshelf Design by Nora Schneider<\/p><\/div>\n<p>Perhaps unsurprisingly, Schneider has long-term relationships with many of her clients. They call her back when they move, buy a second property, or expand into a new addition.<\/p>\n<blockquote><p>\u201cI often go back 10 years later,\u201d she says, \u201cand it doesn\u2019t look dated. I still love it and they still love it. That\u2019s almost always my goal.\u201d<\/p><\/blockquote>\n<p>That timelessness comes from a holistic approach to houses. Schneider uses as few materials as possible, so that everything works together. She prefers natural woods, metal and stone alongside high-quality fabrics. Patterns are subtle, from tone-on-tone textiles to neutral animal prints.<\/p>\n<div id=\"attachment_3488\" style=\"width: 701px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3488\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-3488 size-large\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-4082-691x1024.png\" alt=\"\" width=\"691\" height=\"1024\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-4082-691x1024.png 691w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-4082-202x300.png 202w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-4082-768x1138.png 768w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-4082.png 1080w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><p id=\"caption-attachment-3488\" class=\"wp-caption-text\">Vignette Designed by Nora Schneider<\/p><\/div>\n<p>Her color palettes are likewise highly curated. After living with a white living room for twenty years, she recently painted the walls black and brought in saturated colors, a dramatic shift from airy morning light to night-sky dark. Nature is a constant source of inspiration.<\/p>\n<blockquote><p>\u201cI just returned from a hiking trip in Utah\u2019s Red Rock Country,\u201d she recalls, \u201cand I saw beautiful terracottas with pink undertones. Mother Nature always does it best. She gets it right every time.\u201d<\/p><\/blockquote>\n<p>The natural world also inspires shapes, from organic stone sculptures to curved furnishings, which help soften the austerity of clean-lined modern designs. Details such as artwork draw the eye around a room and up to the walls. \u201cIt\u2019s OK to treat your home like an art gallery,\u201d Schneider says. \u201cNot everything has to match.\u201d<\/p>\n<div id=\"attachment_3484\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-3484\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-3484 size-large\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/DSC1286-copy-679x1024.jpg\" alt=\"\" width=\"679\" height=\"1024\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/DSC1286-copy-679x1024.jpg 679w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/DSC1286-copy-199x300.jpg 199w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/DSC1286-copy-768x1159.jpg 768w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><p id=\"caption-attachment-3484\" class=\"wp-caption-text\">Installation for the River North Design District Gallery by Nora Schneider<\/p><\/div>\n<p>Current fascinations include Asian and African antiques paired with crystals, stones and shells. In a recent project for the River North Design District Gallery, Schneider draped Moroccan rugs on top of a modern table to create a sculptural vignette. African stools surround it, invoking a dichotomy between clean-lined modernism and handmade history.<\/p>\n<blockquote><p>\u201cIt\u2019s about the patina,\u201d she says. \u201cPeople might worry that antiques are too fragile or precious to put in their home, but if something has lasted 100 years or more, it\u2019s probably going to outlast all of your other things.\u201d<\/p><\/blockquote>\n<p>Nothing is time-stamped, and everything exists in harmony. \u201cThat is certainly my hope,\u201d she says. \u201cTo have a complete yet comfortable space, where everything feels as if it\u2019s intended to be together.\u201d<\/p>\n<div id=\"attachment_3483\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3483\" decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-3483\" src=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-1024x1024.jpg 1024w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-150x150.jpg 150w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-300x300.jpg 300w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-768x768.jpg 768w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1-540x540.jpg 540w, https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/unnamed-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3483\" class=\"wp-caption-text\">Chicago Designer Nora Schneider<\/p><\/div>\n<p>To learn more, visit <a href=\"http:\/\/www.noraschneider.com\/\">Nora Schneider Interiors<\/a>.<\/p>\n<p><em>All images courtesy of <a href=\"http:\/\/www.noraschneider.com\/\">Nora Schneider Interiors<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Nora Schneider, interior design brings the opportunity to know someone\u2019s story. Many clients expect to begin the process with color samples or magazine clippings, but Schneider takes a different approach. \u201cI always start by asking them to share something they already own, something they love,\u201d she says. \u201cIt might be a rug or an [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nora Schneider: Deepening the Design Process - PAGODA RED Stories<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nora Schneider: Deepening the Design Process - PAGODA RED Stories\" \/>\n<meta property=\"og:description\" content=\"For Nora Schneider, interior design brings the opportunity to know someone\u2019s story. Many clients expect to begin the process with color samples or magazine clippings, but Schneider takes a different approach. \u201cI always start by asking them to share something they already own, something they love,\u201d she says. \u201cIt might be a rug or an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/\" \/>\n<meta property=\"og:site_name\" content=\"PAGODA RED Stories\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-15T05:29:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-12T21:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pagodared.com\/blog\/wp-content\/uploads\/2019\/10\/SLMAG_NORA_0917_edits-3867copy-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/\",\"url\":\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/\",\"name\":\"Nora Schneider: Deepening the Design Process - PAGODA RED Stories\",\"isPartOf\":{\"@id\":\"https:\/\/www.pagodared.com\/blog\/#website\"},\"datePublished\":\"2019-10-15T05:29:30+00:00\",\"dateModified\":\"2019-12-12T21:06:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.pagodared.com\/blog\/#\/schema\/person\/2a053df32f953bd27f5691085ca1b73f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pagodared.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nora Schneider: Deepening the Design Process\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pagodared.com\/blog\/#website\",\"url\":\"https:\/\/www.pagodared.com\/blog\/\",\"name\":\"PAGODA RED Stories\",\"description\":\"Stories from PAGODA RED\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pagodared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pagodared.com\/blog\/#\/schema\/person\/2a053df32f953bd27f5691085ca1b73f\",\"name\":\"Sarah Coffey\",\"url\":\"https:\/\/www.pagodared.com\/blog\/author\/scoffey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nora Schneider: Deepening the Design Process - PAGODA RED Stories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pagodared.com\/blog\/2019\/10\/15\/nora-schneider-deepening-design-process\/","og_locale":"en_US","og_type":"article","og_title":"Nora Schneider: Deepening the Design Process - PAGODA RED Stories","og_description":"For Nora Schneider, interior design brings the opportunity to know someone\u2019s story. 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