"Pygmalion Effect IX" by Almudena Rodriguez

2014
$2,235 $2,980 USD
Dimensions
W: 25.75" D: 1.0" H: 17.75"
Materials
Paper
Paint
Ink
Purchase Quantity
Collection #
CAR034
Estimated Shipping
$108

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. The mixed media on fabric work "Pygmalion Effect IX" layers images and messages ranging from a seductive silhouette to a child's book illustration, asking the viewer to stretch their understanding of style, meaning and perception.

Acrylic, aniline, ink, watercolor, and embroidery on amate paper. Framed.

This artwork is available online only. Shipping lead time is 3-4 weeks.

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Almudena Rodriguez

b. 1969, Madrid, Spain

The colorful, large-scale paintings of Spanish artist Almudena Rodriguez offer a dream-like vision of modern pop culture. Extracting banal images from everyday media – characters from comics, mythic heros of the past, idols of today – she recontextualizes shared cultural signifiers to highlight the absurdity of a world in which self-perception is determined by mass media.

Her work has been shown throughout Spain, Portugal, France, Serbia, Algiers, Mexico, USA and in contemporary art fairs ARCO and Art Miami. She currently resides and works in Madrid, Spain.

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