"Pygmalion Effect XXVII" by Almudena Rodriguez

2018
$7,780 USD
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Dimensions
W: 68.0" D: 1.25" H: 56.0"
Materials
Fabric
Acrylic on Canvas
Purchase Quantity
Collection #
CAR051
Estimated Shipping
$750

Extracting images, logos and slogans from popular culture, Spanish artist Almudena Rodriguez rearranges disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. This mixed media on fabric work entitled "Pygmalion Effect XXVII" layers images and symbols ranging from the piercing gaze of an eye to the musical notation of a traditional Spanish children's song. The collision of cultural signifiers simultaneously soothes and overwhelms, and generates a dream world through which the viewer must find their way out.

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