"Pygmalion Effect XVII" by Almudena Rodriguez

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. Created with acrylic paint on hand-sewn fabrics, "Pygmalion Effect XVII" celebrates the contemporary woman’s determination to vanquish impediments that prevent her from moving forward, in a complex composition that urges us to reconsider style, meaning and perception.