"Pygmalion Effect VI" by Almudena Rodriguez

2014
$2,480 USD
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Dimensions
W: 23.25" H: 15.75"
Materials
Paper
Paint
Ink
Purchase Quantity
Collection #
CAR045
Estimated Shipping
$75

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. Created with acrylic paint, aniline, ink, watercolor, enamel and embroidery on amate paper, "Pygmalion Effect VI" includes a Mexican beer logo and the image of Superwoman layered with abstract brushwork, asking the viewer to consider issues of female empowerment as well as to stretch while stretching one’s understanding of style, meaning and perception.

Acrylic, aniline, ink, watercolor, enamel, and embroidery on amate paper. Framed.

This artwork is available online only. Shipping lead time is 3-4 weeks.

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Almudena Rodriguez

b. 1969, Madrid, Spain

The colorful, large-scale paintings of Spanish artist Almudena Rodriguez offer a dream-like vision of modern pop culture. Extracting banal images from everyday media – characters from comics, mythic heros of the past, idols of today – she recontextualizes shared cultural signifiers to highlight the absurdity of a world in which self-perception is determined by mass media.

Her work has been shown throughout Spain, Portugal, France, Serbia, Algiers, Mexico, USA and in contemporary art fairs ARCO and Art Miami. She currently resides and works in Madrid, Spain.

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