"Pygmalion Effect VI" by Almudena Rodriguez

2014
$2,280 USD
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Dimensions
W: 23.25" H: 15.75"
Materials
Paint
Ink
Purchase Quantity
Collection #
CAR045
Estimated Shipping
$75

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. Created with acrylic paint, aniline, ink, watercolor, enamel and embroidery on amate paper, "Pygmalion Effect VI" includes a Mexican beer logo and the image of Superwoman layered with abstract brushwork, asking the viewer to consider issues of female empowerment as well as to stretch while stretching one’s understanding of style, meaning and perception. Unframed work on paper.

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