Vintage White Horse Cigarette Calendar Advertisement Poster

1936
$980 USD
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Dimensions
W: 14.5" H: 40.25"
Materials
Paper
Ink
Purchase Quantity
Collection #
POS013
Estimated Shipping
$38

This calendar advertisement poster for White Horse cigarettes was produced by Hu Boxiang, a famous commercial advertising artist in Shanghai during the 1920s-30s. Framed in a highly ornate floral border, a fashionable woman poses while gathering plum blossoms, emblems of winter and eternal beauty. Dressed in a traditional qipao but with Western hairstyle and accessories, the woman reflects the rising influence of Western advertising and the Art Deco movement during the economic boom of early 20th century Shanghai. Beneath this scene is a calendar for the year 1936, surrounded by packs of prominent cigarette brands, including White Horse and Foot Ball Cigarettes. Today, this type of poster is prized by collectors for its artistry and the unique glimpse it provides of the past.

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Andrea Goldman | Andrea Goldman Design

“Over the years, I’ve incorporated many pieces from PAGODA RED into my designs. Not only can they balance new furnishings (and often new construction) by feeling more established, but the pieces emanate a sense of rich history, often leaving you wondering where they were in a previous life. These beautiful pieces carefully hand-selected by the team at PAGODA RED, coupled with their unbelievable customer service, make them a must-have for any home.”

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