"Pygmalion Effect XIX" by Almudena Rodriguez

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. The mixed media on fabric work "Pygmalion Effect XIX" explores gender stereotypes based on Mexican culture, layering disparate elements and forms to stretch our understanding of style, meaning and perception.